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About Us

Naturelix was born out of our strong desire to provide Ethical Pet Care Products with the utmost concern for the pet and human safety alike.

Right from the choice of safe and environmentally friendly ingredients to using the best global quality standards, we believe there is as much to contribute to pets and pet lovers community.

With over 30 years of global experience and a thorough understanding of hygiene care ingredients and science, we create innovations that are essential for the overall wellness of your pets. The Naturelix products are designed to truly deliver what is being claimed and extend benefits that are real and long-lasting.

Meet The Team

Dr. Vinayak is an acclaimed scientist with multiple global patents in the field of chemical technology with specific applications in personal and hygiene care technologies. A distinguished alumnus of prestigious ICT -Institute of Chemical Technology (formerly UDCT), Mumbai. 

Before his entrepreneurial journey, Dr. Vinayak was holding key leadership roles at major multinationals.

Dr. Vinayak’s vast and in-depth global experience coupled with his passion to innovate and offer world-class pet hygiene products is the cornerstone of technology driving Naturelix pet hygiene solutions. 

He continues to contribute to academics and is an avid pet lover. 


Mandar, is a marketing professional with expertise in retail across premium fashion and lifestyle industry. His understanding of consumer markets and retailing with added competence in knowledge of e-commerce marketplaces drives Naturelix reach and business. 

Before setting on the entrepreneurial path, Mandar has manned key leadership roles across leading global companies. 

He is also the founder of Pet Glam, a premium pet accessories brand and has a vivid understanding of the pet industry and is a proud pet parent to Xena. 

Mandar holds a Post Graduate in Management and is an alumnus of Xavier Institute of Communications, Mumbai (XIC).